Following the long, storied ownership tenures of the John Rucker and then Lyn and Paula Crabtree, Masters Choice was acquired by another family owned operation, Rob-See-Co, in the summer of 2021. As new owners of Masters Choice, the team at Rob-See-Co is excited to carry on MC’s longstanding commitment to providing premium seed products designed for animal feed.
“We are honored to build on the seed legacy that Masters Choice has created in the premium animal feed business,” said Rob Robinson, Rob-See-Co CEO.
“Rob-See-Co and Masters Choice are family-owned companies that both value putting our customers and relationships first. This makes for a seamless and collaborative transition as we welcome the Masters Choice team to the Rob-See-Co family.”
Masters Choice has spent the last 15 years honing in on exactly what makes our product different from the industry and have dedicated ourselves to continually improving our hybrids and the way that they feed to livestock. This is how the Rob-See-Co team plans to continue the company as well.
“The animal feed business is underserved and there are not enough companies focused on development of seed products to support animal feeders. This gives us an opportunity to utilize our research and product testing abilities to continue offering Masters Choice premium, high quality animal feed products,” says Jim Robinson, Product Manager.
To learn more about our parent company, Rob-See-Co, you can visit them online or on social media.