So many people want to make a difference in the world, a lasting impact that shapes future generations. To some that could be cultural or social change, improving their community, or advancing their faith. And while I believe strongly in all of those, because they’re incredible and worthwhile causes, my family has been given an opportunity to see change in a different way: by making a significant difference in how countries around the world feed their people.
From the beginning, long before we owned Masters Choice, we saw that unbelievable inefficiencies existed in the agricultural industry, specifically in how we were feeding our livestock. In order to affect the kinds of change we are seeing now, we first had to convince the industry that corn wasn’t “just corn” and that different physical and chemical characteristics could alter the way different hybrids fed to livestock. Feeding a softer textured grain, with increased feeding values, can result in up to 50% increased efficiency on a dairy operation.
It’s been an uphill battle, but we’re starting to see a rewarding shift in the industry’s way of thinking, with more companies seeing the value in corn developed for its end use. As our business grows, more and more livestock operations are beginning to feed highly digestible silage. As this trend continues we will see a real change in the efficiency of our food source. This will make an incredible difference in the global economy and world hunger.
We can’t wait to see what God has in store for our future, as we pledge ourselves to staying on the cutting edge of research and development. At Masters Choice, we know we aren’t the biggest player in the enormous ag industry, far from it. But we think there are few companies better positioned than us to make a true, lasting impact that we can be proud of.